What is Digital Marketing?
- Definition and comparison with traditional marketing.
- Why digital marketing is essential in today’s world.
- Overview of the digital marketing ecosystem.
Key Channels of Digital Marketing
Search Engine Optimization (SEO)
- Basics of improving organic search visibility.
Pay-Per-Click Advertising (PPC)
- Introduction to paid search and display ads.
Social Media Marketing (SMM)
- Using social platforms for audience engagement and brand building.
Content Marketing
- Importance of blogs, videos, and other content types.
Email Marketing
- Connecting with audiences through newsletters and campaigns.
Affiliate and Influencer Marketing
- Leveraging partnerships to expand reach.
Understanding the Customer Journey
- Stages: Awareness, Consideration, Conversion, and Retention.
- Aligning marketing efforts with each stage.
- Role of touchpoints and attribution in digital campaigns.
Key Tools and Platforms in Digital Marketing
- Overview of popular tools:
- Google Ads.
- Facebook Ads Manager.
- Google Analytics.
- Email marketing platforms (Mailchimp, Klaviyo, etc.).
- SEO tools (Ahrefs, SEMrush, etc.).
- Importance of data-driven decision-making.
Metrics That Matter: Measuring Success
- Key Performance Indicators (KPIs) by channel.
- Understanding metrics like CTR, ROI, Conversion Rate, and Bounce Rate.
- How to track performance using analytics tools.
Building a Basic Digital Marketing Strategy
- Defining goals and target audience.
- Choosing the right channels for your objectives.
- Setting a budget and allocating resources.
Trends and Future of Digital Marketing
- Emerging technologies (AI, voice search, AR/VR).
- Privacy and data security in digital campaigns.
- The role of personalization and automation.