What is SEO?
- Definition of SEO.
- How search engines work (crawling, indexing, ranking).
- Difference between organic and paid search results.
Key Components of SEO
- On-Page SEO:
- Content optimization (keywords, headings, meta tags).
- URL structure and internal linking.
- Off-Page SEO:
- Link building and backlinks.
- Social signals and brand mentions.
- Technical SEO:
- Site speed, mobile-friendliness, and secure connections (HTTPS).
- Indexing and crawlability.
Keyword Research Basics
- Importance of keywords in SEO.
- How to find and select the right keywords.
- Tools for keyword research (Google Keyword Planner, Ubersuggest, etc.).
- Understanding search intent (navigational, informational, transactional).
Creating SEO-Friendly Content
- Writing for both users and search engines.
- Optimizing blog posts and website pages.
- Importance of high-quality, unique content.
- Using multimedia (images, videos) for better engagement.
Understanding and Using On-Page SEO Elements
- Title tags and meta descriptions: Best practices.
- Header tags (H1, H2, H3) and content hierarchy.
- Image optimization (alt text, file names).
- Importance of structured data (schema markup basics).
Introduction to Technical SEO
- Mobile-first indexing and responsive design.
- Fixing broken links and improving site navigation.
- Understanding XML sitemaps and robots.txt.
Measuring and Monitoring SEO Performance
- Tools to track SEO success:
- Google Analytics and Google Search Console.
- Ahrefs, SEMrush, and other popular tools.
- Key metrics to monitor:
- Organic traffic, rankings, bounce rate, and CTR.
Practical Exercise: SEO Audit
- Participants conduct a basic SEO audit on a sample website.
- Identify on-page elements to improve.
- Check for mobile-friendliness and site speed.
- Research a keyword for content improvement.
Common SEO Mistakes to Avoid
- Overusing keywords (keyword stuffing).
- Ignoring user experience (poor navigation, slow site).
- Buying or spamming backlinks.
- Not updating outdated content.
SEO Trends and Future Considerations
- Voice search optimization.
- AI and machine learning in search algorithms.
- Importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
- Local SEO and the rise of “near me” searches.